High tech performance
that gives you the edge.

"Next to our people, we make the largest investment in technology year after year because we believe it makes all the difference for our clients." - Scott J. Paternoster - Founder & CEO

As technology innovators we create the power to make faster, smarter decisions that enable you to get the best results.
Through proprietary data-driven tools and investment in Advanced TV, we provide unique capabilities to plan, buy, analyze and optimize media effectiveness to reach your most profitable customers. Our technology gets you out in front, capitalizing on evolving traditional and digital media to realize the highest return on investment.

Gina DeRossi - Senior Account Executive

Attribution Engine – Continuum

Which media is driving response?
Where is the most value?

Leveraging our state-of-the-art attribution engine, specially developed to measure cross-screen and device campaign effectiveness and integrate conversion data, you get precise and reliable analysis about what’s working, what’s not, and where to get short- and long-term value.
Developed to specifically deliver microanalysis of branding and DR advertising and sales to optimize campaigns and forecast profitability, our robust attribution platform:
Distills media and screen activity to specifically understand response behavior and sales drivers
Attributes online visits and conversions back to traditional media
Analyzes and tracks trends in media placement, cross-channel call center response and web activity
Extrapolates optimum media spend, potential revenue and key performance metrics based on historical data and statistical analysis
Tracks customer lifetime value across all media

Advanced TV

Where is my target audience?
Which media opportunities meet goals now?

Programmatic TV transforms media buying to an audience level well passed a Nielsen age and demo, while Addressable TV pinpoints household level reach. You zero-in on the right audience segments with greater creative flexibility and dependable ROI data.
Accelerating performance in the evolving TV marketplace means leading technology and expertise in Programmatic and Addressable TV that:
Allows for unprecedented audience segmentation
Enables focused programming and individual HH level targeting across devices
Eliminates waste and delivers highest efficiency and effectiveness
Provides live management of the media marketplace for unparalleled flexibility
Empowers complete control and transparency to boost awareness and influence targets to meet goals