Leveraging our state-of-the-art attribution engine, specially developed to measure cross-screen and device campaign effectiveness and integrate conversion data, you get precise and reliable analysis about what’s working, what’s not, and where to get short- and long-term value.
Developed to specifically deliver microanalysis of branding and DR advertising and sales to optimize campaigns and forecast profitability, our robust attribution platform:
Distills media and screen activity to specifically understand response behavior and sales drivers
Attributes online visits and conversions back to traditional media
Analyzes and tracks trends in media placement, cross-channel call center response and web activity
Extrapolates optimum media spend, potential revenue and key performance metrics based on historical data and statistical analysis
Tracks customer lifetime value across all media