Leading the charge.
Chief Media’s pioneering role in TV media innovation — the first performance media agency to build customized attribution software for traditional TV.
of Innovation
Chief Media’s pioneering role in TV media innovation
Established in 2001 with a background in digital media and frustrated with the lack of measurement in the traditional TV space, Chief Media was founded with the intention of addressing the inefficiencies and outdated practices within the TV advertising industry.
Pioneering the need for a data-centric approach to TV media buying early on, Chief Media was the first performance media agency to develop customized attribution software for traditional TV.
One dashboard. Every channel.
But that wasn’t enough.
Recognizing the evolving landscape and the importance of integrating traditional media with digital media to continuously achieve sustained growth, we set out to develop a cross-platform reporting tool.
Today, our brands can gain insights into the effectiveness of their multi-channel campaigns in a customized reporting dashboard, allowing for a more nuanced understanding of performance metrics associated with each advertising dollar spent.
Media kept
changing.
Our expansion into cross-platform reporting reflects our commitment to providing a holistic view of performance across channels — helping brands optimize campaigns and achieve better results as media consumption continues to evolve.
Taking the next step
As our media capabilities expanded, so did our infrastructure — positioning Chief Media to support emerging channels as media consumption continues to evolve.
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