Leading the Charge
Chief Media's Pioneering Role in TV Media Innovation
Established in 2001 with a background in digital media and frustrated with the lack of measurement in the traditional TV space, Chief Media was founded with the intention of addressing the inefficiencies and outdated practices within the TV advertising industry.
Pioneering the need for a data centric approach to TV media buying early on, Chief Media was the first performance media agency to develop customized attribution software for traditional TV.
But that wasn’t enough
Recognizing the evolving landscape and the importance of
integrating traditional media with digital media to continuously achieve sustained growth, we set out to develop a cross-platform reporting tool.
Today, our brands can gain insights into the effectiveness of their multi-channel campaigns in a customized reporting dashboard, allowing for a more nuanced understanding of performance metrics associated with each advertising dollar spent.
Taking the next step
Our expansion into cross platform reporting indicates our unwavering commitment to our brands when it comes to providing them with a holistic view of their performance across various channels, helping them optimize their campaigns and achieve better results. Our experience and our infrastructure have us well positioned for emerging media channels as media consumption continues to evolve.