The situation is tricky right now for Super Bowl advertisers. Much like the rest of the world, they are hoping that we will see something of a return to pre-pandemic …
What’s in Store for Super Bowl LV Advertisers? No Budweiser! Why? Read More »
In December 2020 the U.S. Federal Trade Commission (FTC) shocked the business and tech worlds by initiating legal actions that, if successful, would require social media giant Facebook to sell …
Google and Facebook Face Serious Antitrust Actions Read More »
This has been a difficult year, but we are finding ways to still celebrate what we have to be thankful for together.
For many companies, the restrictions on traditional Black Friday shopping may be an opportunity to capitalize on boosted online conversions and the boom in ‘buy online, pick up in store shopping’, which has doubled since June according to research by Signifyd. Consumers tend to think about their holiday shopping early, with data from retargeting company Criteo showing first time shoppers visiting retailer’s websites an average of 41 days before Black Friday, and retailers are banking on being able to convert this early interest into a steady and long-lasting stream of sales.
Macy’s certainly has their work cut out in this final run into parade day. While we can still expect the usual gaggle of performers and balloons, as well as Santa Claus’ traditional
appearance, other aspects of the parade will resist reinvention.
Every four years presidential politics and election coverage grabs national attention. Voters in 2020 are feeling like the stakes are higher that ever before and that is in no large part because how political …
