Chief Media Virtual Events: In Good Taste
It has been over a year since we had to leave the office because of Covid lockdowns. One of the first things you notice as an organization is that having …
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Super Bowl LV – What Advertising?
With Super Bowl LV now behind us, it is time for us to look back and digest everything that happened during the biggest sporting event of the year, which was …
Google and Facebook Face Serious Antitrust Actions
In December 2020 the U.S. Federal Trade Commission (FTC) shocked the business and tech worlds by initiating legal actions that, if successful, would require social media giant Facebook to sell …
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Black Friday Blues: Has Black Friday Lost Its Appeal?
For many companies, the restrictions on traditional Black Friday shopping may be an opportunity to capitalize on boosted online conversions and the boom in ‘buy online, pick up in store shopping’, which has doubled since June according to research by Signifyd. Consumers tend to think about their holiday shopping early, with data from retargeting company Criteo showing first time shoppers visiting retailer’s websites an average of 41 days before Black Friday, and retailers are banking on being able to convert this early interest into a steady and long-lasting stream of sales.
Hope Floats on Macy’s Virtual Thanksgiving Day Parade
Macy’s certainly has their work cut out in this final run into parade day. While we can still expect the usual gaggle of performers and balloons, as well as Santa Claus’ traditional
appearance, other aspects of the parade will resist reinvention.
Chief Media: Back to School
School bells are ringing loud and clear. Vacation is over, school is here. As fall arrives, many parents and students are excited about school starting back up again. Much of …