people standing in line with shadow on wall

Black Friday Blues: Has Black Friday Lost Its Appeal?

For many companies, the restrictions on traditional Black Friday shopping may be an opportunity to capitalize on boosted online conversions and the boom in ‘buy online, pick up in store shopping’, which has doubled since June according to research by Signifyd. Consumers tend to think about their holiday shopping early, with data from retargeting company Criteo showing first time shoppers visiting retailer’s websites an average of 41 days before Black Friday, and retailers are banking on being able to convert this early interest into a steady and long-lasting stream of sales.

Hope Floats on Macy’s Virtual Thanksgiving Day Parade

Macy’s certainly has their work cut out in this final run into parade day. While we can still expect the usual gaggle of performers and balloons, as well as Santa Claus’ traditional
appearance, other aspects of the parade will resist reinvention.