Smart Speakers and The New Age of Audio
The advent of smart speakers brought a change to how people are interacting with the internet. Advertisers are still figuring out how to capitalize on audio-based content consumption.
Technology
Why it’s Necessary to Implement Tracking Pixels
In 2019, NPR reported that 76% of U.S. shoppers bought their products online, and according to the American Marketing Association, online shopping occurs on multiple devices. There’s an enormous consumer …
Why Not Having A Responsive Web Design Is Killing Your Business
Learn how not having a responsive website is killing the ability for some businesses to compete in the 21st century economy and how to fix it.
The eComm Platform Plunge: How Deep Do You Need to Dive Before Deciding?
Deciding on a new eCommerce platform? Check out our comparison of top eComm platforms Shopify and WooCommerce to help you figure out what’s right for you.
Attribution Battles and How to Pick a Winning Model
The attribution model you use will greatly impact your marketing strategy. Here’s how to determine what attribution model is right for your business.