GA4 is Here – What This Means for Your Business
For nearly two decades, Google Analytics has been the premier service for analyzing website traffic and digital media, allowing businesses to gain further insight into who visits their site, what …
Technology
Measuring Success During a Video Consumption Sea Change
John Wanamaker famously said, “Half of the money I spend on advertising is wasted. The problem is, I don’t know which half.” In the 90-plus years since those words were …
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Apple’s iOS 14 Update & What It Means for Advertisers
To a casual observer, the recent iOS 14.4 update and upcoming 14.5 update might have come and gone without remark, as is the case with most iOS updates for all …
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Employee Spotlight Q&A: Nelson
We sat down to talk with Nelson, Chief Media’s IT guru, about his experiences and expectations for technology in the workplace.
Cutting Back on Cookies – The Healthy Way to Retarget
Moving to People-Based Retargeting allows brands to serve more contextually relevant messaging to the right users without sacrificing impressions.