John Wanamaker famously said, “Half of the money I spend on advertising is wasted. The problem is, I don’t know which half.” In the 90-plus years since those words were …
Measuring Success During a Video Consumption Sea Change Read More »
To a casual observer, the recent iOS 14.4 update and upcoming 14.5 update might have come and gone without remark, as is the case with most iOS updates for all …
Apple’s iOS 14 Update & What It Means for Advertisers Read More »
We sat down to talk with Nelson, Chief Media’s IT guru, about his experiences and expectations for technology in the workplace.
Moving to People-Based Retargeting allows brands to serve more contextually relevant messaging to the right users without sacrificing impressions.
The advent of smart speakers brought a change to how people are interacting with the internet. Advertisers are still figuring out how to capitalize on audio-based content consumption.