To a casual observer, the recent iOS 14.4 update and upcoming 14.5 update might have come and gone without remark, as is the case with most iOS updates for all …
Apple’s iOS 14 Update & What It Means for Advertisers Read More »
We sat down to talk with Nelson, Chief Media’s IT guru, about his experiences and expectations for technology in the workplace.
Moving to People-Based Retargeting allows brands to serve more contextually relevant messaging to the right users without sacrificing impressions.
The advent of smart speakers brought a change to how people are interacting with the internet. Advertisers are still figuring out how to capitalize on audio-based content consumption.
In 2019, NPR reported that 76% of U.S. shoppers bought their products online, and according to the American Marketing Association, online shopping occurs on multiple devices. There’s an enormous consumer …