Get Up to Speed with Snapchat Marketing
Sometimes it seems like as marketers we are fighting a constant uphill battle to stay current with all of the technologies and platforms being utilized in modern advertising. When trying …
Media
Why Direct Response is the Key to Maximizing Ad ROI
Direct response advertising has been driving accountability in marketing for decades, giving direct response advertisers the edge when it comes to innovating, improving journey to purchase, and maximizing ROI.
How to use direct mail to microtarget your target audience
Direct mail is a tried and true tactic that is seeing growth as brands layer it with digital tactics. Here’s how it is finding continued success.
5 Things to Know about Scaling Advertising Reach Efficiently
Cross-channel campaigns are a proven way to drive reach, and one way to accomplish this is by turning television & print into additional channels for tracking metrics & behavior.
CTV Measurement: The Value of Television Viewership Data
Consumption of media continues to evolve, and it is important that marketers who expect accountability from media to understand all the dynamics that can lead to increased efficiencies, or inefficiencies, …
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