August is here, which means that for millions of American households, it is time to start thinking about the rapidly encroaching school year. There are classes to register for, books …
2021 Back-to-School: Marketing Is More Important Than Ever Read More »
Originally Published in Results Magazine True connected television (CTV), defined as watching episodic content delivered through wireless communication rather than via cable cords, marries the best (and sometime worst) of …
The Media Mix — CTV: The Perfect Blend of Traditional and Digital Advertising Read More »
Among the many disruptions to daily life caused by the onset of the coronavirus pandemic early last year, one of the most sharply felt in the entertainment and advertising world …
It may not feel like it, but for the vast majority of the world, life amidst the pandemic has been soldiering on for more than a year now, and while …
The onset of the coronavirus (COVID-19) pandemic last year came seemingly out of nowhere and completely changed the landscape of everyday life, resulting in mass economic hardship and forcing businesses …
1 Year In: COVID-19’s Impact on the Media Industry in 2021 Read More »