Chief Media Halloween 2021
It was a monster mash this Halloween for Chief Media! From trick-or-treating to pumpkin carving, check out our spooky costumes and highlights below: Look fun? We’d love to have you…
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Measuring Success During a Video Consumption Sea Change
John Wanamaker famously said, “Half of the money I spend on advertising is wasted. The problem is, I don’t know which half.” In the 90-plus years since those words were…
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2021 Back-to-School: Marketing Is More Important Than Ever
August is here, which means that for millions of American households, it is time to start thinking about the rapidly encroaching school year. There are classes to register for, books…
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The Media Mix — CTV: The Perfect Blend of Traditional and Digital Advertising
Originally Published in Results Magazine True connected television (CTV), defined as watching episodic content delivered through wireless communication rather than via cable cords, marries the best (and sometime worst) of…
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