While Canada may not be the first place that comes to mind when planning a future marketing campaign, you will definitely want to consider it after learning more about Canada’s potential for building brand awareness and expanding audiences. Canada is home to nearly 40 million people, most of which share similar viewing and consumption habits with their southern neighbors in the United States, allowing existing campaigns to also be aired in Canada without difficulty.
In terms of the largest ad markets in the world, Canada has consistently ranked among the top ten, with ad spending in Canada amounting to 11.2 billion U.S. dollars in 2021. Marketing channels that are popular in the United States are also popular among Canadian audiences, including linear television, CTV, and digital. Canadian broadcast networks such as CTV Television Network, CBC Television, and Global Television Network are just a few of the most watched networks in the country, and each offer TV advertising slots that can expose your brand to millions of new viewers. Standard CTV advertising options are also available in Canada through channels such as Hulu, Prime Video, Peacock, and HBO Max, giving your brand plenty of custom options when it comes to media buying.
The popularity of digital advertising in Canada has grown exponentially during the past decade. This is largely due to the fact that Canada has one of the highest online penetration rates in the world, even beating the United States in 2022 by five percent. The quick adoption of the internet by Canadian users has created a prime opportunity for foreign marketers to promote their brands. This is especially relevant for marketers in the U.S., as they can expand to a foreign market without facing drastic language or cultural barriers. In Canada, English is the primary language spoken by 75% of Canadian citizens, followed by French. Digital ads can be optimized for Canadian search habits in order to appear on relevant sites and web browsers, ensuring that your brand receives the highest number of impressions, engagements, and conversions.
Considering running a Canadian campaign? Chief Media has been active in the Canadian marketplace for over 10 years. We have run a number of digital and linear TV campaigns for clients with D2C and retail products, even placing a Super Bowl spot last year in Canada for our client, Joyburst!
Our talented team of media buying professionals can develop a campaign that is tailored to your needs and designed to reach or exceed target ROIs. We are located in New York City and work to bridge the gap for marketing between the United States and Canada. Whether you are looking for a one-time media purchase or an international multi-channel campaign, the Chief Media team is here to deliver campaign results! To learn more about Chief Media or to meet with us in the future, email [email protected]