John Wanamaker famously said, “Half of the money I spend on advertising is wasted. The problem is, I don’t know which half.” In the 90-plus years since those words were …
Measuring Success During a Video Consumption Sea Change Read More »
August is here, which means that for millions of American households, it is time to start thinking about the rapidly encroaching school year. There are classes to register for, books …
2021 Back-to-School: Marketing Is More Important Than Ever Read More »
Originally Published in Results Magazine True connected television (CTV), defined as watching episodic content delivered through wireless communication rather than via cable cords, marries the best (and sometime worst) of …
The Media Mix — CTV: The Perfect Blend of Traditional and Digital Advertising Read More »
This June marked a special Father’s Day for families at Chief Media. Not only was it a day to remember dad, but to start to get back out of the …
Among the many disruptions to daily life caused by the onset of the coronavirus pandemic early last year, one of the most sharply felt in the entertainment and advertising world …